WisdomTree
Yield-Bearing
Bridging Traditional Finance and Blockchain for Unparalleled Financial Control
Founders
Jonathan Steinberg (Founder & CEO)
Michael H. Steinhardt (Co-founder)
Launch Date
Key Investors
BlackRock Advisors LLC
Vanguard Fiduciary Trust Co.
ETFS Capital Ltd.
Azora Capital LP
Jono Steinberg
and more
About
Founded in 2006, WisdomTree is a global financial innovator that pioneered ETFs balancing cost efficiency with performance potential. Today, they offer a diverse suite of exchange-traded products, blockchain solutions, and digital platforms including WisdomTree Prime (a blockchain-based personal finance app) and WisdomTree Connect (an institutional platform for tokenized assets). Operating across multiple countries, WisdomTree merges traditional finance with blockchain technology to give investors and institutions unprecedented control over their financial lives.
10M+
users on blockchain app
$5B
assets managed globally
Use Cases
- ETF Portfolio Optimization - Financial advisors can utilize WisdomTree's PATH tools to analyze client portfolios, compare ETFs, and build optimized investment strategies tailored to specific client goals.
- Digital Asset Investment - Individual investors can access WisdomTree Prime to invest in digital assets like tokenized U.S. dollars, gold, and blockchain-enabled funds for diversification.
- Model Portfolio Implementation - Investment firms can leverage WisdomTree's model portfolios and strategic consultation services to efficiently implement ETF-based solutions for their clients.
- Global Market Exposure - Investors seeking international diversification can use WisdomTree's specialized ETFs that offer exposure to global markets with innovative weighting methodologies.
WisdomTree Prime - Blockchain-Enabled Finance
- It's a financial services app built on blockchain rails
- It utilizes DeFi concepts
- It aims to put the consumer at the heart of the financial ecosystem
- It gives users total control and choice over their financial lives
- It merges saving, spending, and investing
Digital Assets Education & Insights
- WisdomTree provides thought leadership in the digital assets space
- They offer education and insights related to digital assets
- Will Peck, Head of Digital Assets, shares insights on WisdomTree Prime
- They envision bringing tokenization and blockchain-enabled finance to the center of a user's financial life
- They offer a platform for Financial Professionals to access Advisor Solutions
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